Business Negotation

A negotiation is any discussion aimed at resolving an issue in a way that all parties accept. Since everyone approaches the bargaining table with their own motives and objectives, most negotiations don’t end with all parties getting their ideal outcome. To be a good negotiator, you must simultaneously create and claim value to get what you want while ensuring your counterpart also feels satisfied.

While there’s only so much preparation you can do, entering a negotiation without considering your strategy is likely to end in disappointment. To help prepare you for future negotiations, here’s an overview of the negotation process and four strategies to consider for success…….